![]() ![]() Ok, so not best practices here but go watch it. A magic book trope intro, Disney style animation with foul language, cameos by everyone from Kanye, Arianna Grande, Justin Bieber, and Lenoardo DiCaprio to name just a few, an all around ecological awareness. Weighing in at 7 minutes and already at over 70 million views, this video has everything. ![]() Things will make a lot more sense if you’ve watched this. Who is Lil Dicky and how can he possibly teach me anything about content marketing? I am so glad you asked.įirst off, have you seen Earth yet? Lil Dicky’s music video that he released for Earth Day last week, is the reason I was so inspired to chat about this subject today. Today we’re focusing in on none other than American rapper Lil Dicky. On the Pop100 we take a look at popular culture with a pop marketing lens to see what we can learn to make us better marketers and communicators.
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